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All Journal Journal of Educational Science and Technology JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Ilmiah Manajemen "E M O R" JURNAL NOKEN : Ilmu-Ilmu Sosial Abdimas Dewantara SENTRALISASI Gorontalo Management Research Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Pengabdian Dharma Laksana MANAJEMEN DEWANTARA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Quantitative Economics and Management Studies Jurnal Ekonomi Efektif Abdimas: Papua Journal Of Community Service Kontigensi: Jurnal Ilmiah Manajemen Jurnal Neraca Peradaban INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Pengabdian Teratai Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Jurnal Peradaban Masyarakat (JPM) Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Journal of Entrepreneurship and Community Innovations
Rawi, Rais Dera Pua
Universitas Muhammadiyah Sorong, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Kontigensi: Jurnal Ilmiah Manajemen

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The Effect of Price, Positioning and Cafe Atmosphere on Consumer Satisfaction at the Janji Jiwa Cafe, Sorong City Ratnawati Ratnawati; Wisang Candra Bintari; Digor Mufti; Rais Dera Pua Rawi
Kontigensi : Jurnal Ilmiah Manajemen Vol 9 No 2 (2021): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v9i2.210

Abstract

This research aims to determine if The Price, Positioning, and Suasnaa Cafe affect Customer Satisfaction at the Promise Jiwa Cafe Sorong City. The method used in this study is the quantitative method with descriptive and correlation approaches. The data was obtained by sharing questionnaires with 80 respondents—sampling techniques using the Purposive Sampling technique. The data analysis method uses multiple linear regression analysis of hypothesis testing (t-test, f-test, and determination coefficient). Researchers tested the primary data in this study by using the spss application program version 20 for windows and secondary data. The results of the research data analysis showed that price had a positive and significant effect on Consumer Satisfaction of 9.467 with a probability of 0.000. The positioning has a positive and significant effect on Consumer Satisfaction of 6,039 with a probability of 0.000. Cafe atmosphere has a positive and significant effect on Customer Satisfaction of 8,150 with a probability of 0.000. Price, Positioning, and Atmosphere Cafe are influential together (simultaneously). It indicates that all variables have a partially significant effect.
Co-Authors Agilistiya Rahayu Ahmad Jamil Akmal Ridwan Amran Amran Andjar, Febry Jein Anwar, Zakiyah Aprih Santoso Aprilia Kabalmay AYU OKTATIANI SALIM Bekti Wiji Lestari Chairul Iksan Burhanuddin Delia Sampebua Dian Meilawati Digor Mufti Dina Zahra Rimar Evi Mufrihah Zain Evi Mufrihah Zain Evi Mufrihah Zain Febry Jein Andjar Fridolin F Fakdawer Gafur, Muzna Ardin Abdul Hanadelansa Hanadelansa Hanadelansa, Hanadelansa Harisa, Siti Histiarini, Aprisa Rian I Gusti Ayu Arista Nada Dewi Inayah, Nahda Jamil, Ahmad Kahar, Muhammad Syahrul karmila karmila Karmila Karmila Kayatun, Siti Nur Latifah Dian Iriani Lewenussa, Ramli Lindiani, Tunik M. Hasan Ma'ruf Melisa Melisa Mohammad Arief Nur Wahyudien Muh. Fadli Hasa Muhammad Ali Muhammad Amin Muhammad Arifin Abd Kadir Muhammad Nur Abdi Muhammad Rizki Setyawan Muhammad Safar Nahda Inayah Nur Aeni Waly Nur Hidaya Nuraini Rasyid NurJannah Nurjannah Putri Noviyanti Farahdiba Gusti Putri Sari Asih Rasyid, Nuraini Ratnawati Ratnawati Retno Dwi Wijiastuti Riskawati Riskawati Rosalina, Febrianti Siti Harisa Soekarta, Rendra Sofia, Susetyowati Suaib, Hermanto Syam, Yusrial Teguh Hidayat Iskandar Alam Theresia Barahama Tunik Lindiani Tyas Dwi Restyani Uswatun Khasanah Wangsi, Mitta Muthia Wijiastuti, Retno Dewi Wisang Candra Bintari Yohana Balok Yusrial Syam